What's in a name?
What's in a name?
14 March 2010
"What's in a name? That which we call a rose / By any other name would smell as sweet."
Romeo and Juliet (II, ii, 1-2)
Good question, Juliet. So why “Tech Me Back” for the name of my consulting business? My good friend Brian and I were thinking of starting a blog in which we discuss how to utilize older technology today. He and I are both technology junkies and we always liked the latest gadgets and gizmos. We were talking about how sad that even though today’s state-of-the-art technology becomes tomorrow’s behind-the-times technology and the day after tomorrow’s obsolete technology, people relegate otherwise useful, but somewhat dated, technology to the junk heap and don’t think twice about it.
When I decided the time had come to get off the proverbial hamster wheel of Corporate America and start my own Macintosh consulting business, I struggled in coming up with a name that reflects what my business does. Unfortunately for me, I could not use any of Apple’s trademarks in my name. As you might imagine, it’s hard to describe the product you support when you cannot mention it in your company’s name! I thought back to the name that Brian actually came up with and about the blog we had discussed and then it hit me. Why not use “Tech Me Back”? But how does it apply to what I’m doing? I thought about it and realized that people wanted to go back to the days when technology worked for them instead of hindered them. Hence, “Tech Me Back.”
Romeo and Juliet (II, ii, 1-2)
Good question, Juliet. So why “Tech Me Back” for the name of my consulting business? My good friend Brian and I were thinking of starting a blog in which we discuss how to utilize older technology today. He and I are both technology junkies and we always liked the latest gadgets and gizmos. We were talking about how sad that even though today’s state-of-the-art technology becomes tomorrow’s behind-the-times technology and the day after tomorrow’s obsolete technology, people relegate otherwise useful, but somewhat dated, technology to the junk heap and don’t think twice about it.
When I decided the time had come to get off the proverbial hamster wheel of Corporate America and start my own Macintosh consulting business, I struggled in coming up with a name that reflects what my business does. Unfortunately for me, I could not use any of Apple’s trademarks in my name. As you might imagine, it’s hard to describe the product you support when you cannot mention it in your company’s name! I thought back to the name that Brian actually came up with and about the blog we had discussed and then it hit me. Why not use “Tech Me Back”? But how does it apply to what I’m doing? I thought about it and realized that people wanted to go back to the days when technology worked for them instead of hindered them. Hence, “Tech Me Back.”